I'm an extremely versatile, hands on, ideas lead, strategic designer, completely committed to creating on-brand, on-brief, beautiful and impactful solutions for FMCG, Premium Spirits and Tobacco packaging, Brand and Corporate Identity, Retail Display and GTR sectors. I think my ability to span the gap easily between Prestige goods and FMCG is something of a rarity and I'm very at ease with doing both. I'm equally happy lovingly crafting and layering a beautiful bottle label as I am designing Shelf Ready Packaging with the challenge to increase sales by millions.
I am a skilled typographer, I hand letter a lot of my type, and am adept at creating a unique look, crucial when it comes to creating Brandmarks. I love working as part of a team, and. I have been involved in the creation of many award winning designs for Bombay Sapphire, Dulux and P&G.
I'm always still learning, I never think for a moment I've reached the end of the curve. I never take criticism personally and I'm a great believer in 'bringing the outside in' - looking for inspiration - and sharing it with others.
I am passionate, determined and committed to any challenge that comes my way. I never give up... I'm incredibly tenacious, and will keep on, keeping on until the problem is solved, and I am a great believer in holistic design thinking and above all, keeping it simple!
CLIENTS INCLUDE
Axellus, B&Q, Bacardi, BAT, Braun, Danone, Diageo, Fever Tree, Glaxo Smith Kline, Helly Hansen, Kimberly Clark, Lilleborg, Matthews Foods, McCormick, Medtronic, NayaMed, Nestle, Nidar, P&G, Pierre Robert, Petromin, PZ Cussons, Supreme Foods, V&S, Valspar, Veetee Rice
CV
March 2001 – July 2018
Design Director - Webb deVlam
Feb 1995 - March 2001
Senior Designer - Light & Coley
Aug 1994 - Feb 1995
Senior Designer - Planet Design
March 1994 – July 1994
Senior Designer - Playwell – Hong Kong International Toy Centre
July 1993 – March 1994
Freelance - Various
Jan 1988 – July 1993
Senior Designer - Craton Lodge & Knight