Bombay Sapphire collaborated with up and coming artists to submit their artworks to create special edition backgrounds for their primary label. Some were individually placed to create a series (Bombay Sapphire and Bramble) or three artists worked together to create one image using their individual elements.
A challenge for both the artist and me as the designer to maintain Bombay Sapphire’s branding and typography to ensure legibility and standout whilst allowing the artist the freedom to express their creativity.
One was designed in collaboration with artist Ruff Mercy for “Creativity Is Essential”, an exhibit at The Design Museum that sold consumer goods packaged in art during the 2021 lockdown.
Little Patterns Maggie Enterrios illustrated the final one which featured her beautiful creation of botanicals using Bombay Sapphire’s blue hues.
Work done whilst at Knockout Design