Pitch concept work for Cazadores Tequila gave me the opportunity to do a deep dive into Mexican culture for inspiration. One of the things I found and intrigued me was Papel Picado - traditional Mexican folk art including animals, floral designs, and skeletons cut out from tissue paper and used to celebrate Día de Muertos.
The second concept explored layering with direct print, placing the stag at the front and the landscape on the reverse with a paper label containing the branding with hand drawn decorative embossed borders.
I included the proud stag in both concepts - a symbol used already by Cazadores, and redrew it to complement the two different designs I produced for the presentation.
Work done whilst at Knockout Design