Drambuie was failing as a brand despite a redesign.
We undertook an extensive strategy stage which landed in two territories - Battle Scarred Rebel and Beauty & Fire.
Our aim was to draw on Drambuie’s rich heritage and to reimagine some of the well loved elements of historical designs that consumers recalled.
Brown glass, cylindrical shape, rich red and gold label and of course, the legend of Bonnie Prince Charlie were carefully designed with new layers of illustration and textural details added to enrich this complex drink.
This was rolled out over all touchpoints and created a visual palette for comms and events.
Work done whilst at Webb deVlam